Do you have a house that you’ve been told will be “hard to sell”? Is your house or property different from most of the other houses in your area? Have you tried to sell and been told “it’s all about price, your house is so unusual that you’ll have to under-price to get a buyer?” [...]
Is Your Home Seductive? – Check Your Photos
Is your home alluring, compelling, even seductive? It better be in this competitive market, because these days it’s a price war and a beauty contest when your home is listed for sale. Everyone knows that 90% of all buyers start their home search on the internet and everyone should agree that lots of great photos [...]
Are Open Houses a Good Idea?
Real estate agents have a wide range of opinions about Open Houses. Some think of them as a shady tactic to snap up unsuspecting home buyers, while others claim they couldn’t run their business without holding Open Houses for their listings. In some markets, subdivisions and neighborhoods, Open Houses are a respectable way to promote [...]
Is Pulling Your Home Off the Market a Good Idea?
“We think maybe we should pull the house off the market and wait until next year…”. Showings and new contracts have dropped off. In my communities of St. Charles, Geneva and Batavia in Chicago’s western suburbs the buyer activity has definitely slowed down. Some sellers think that they’ll make more money in the Spring. So is pulling the listing off the market [...]

