Pocket Listings: Good Idea or Bad Practice?

With the dramatic increase in home sales and rapidly declining inventory in Geneva, St. Charles and Batavia, buyers and sellers are asking about “pocket listings”.  A pocket listing  (also be called an in-house listing) can happen for several reasons: – The seller has agreed to list the house with an agent and still has some [...]

Do You Have an Unusual House to Sell?

Do you have a house that you’ve been told will be “hard to sell”? Is your house or property different from most of the other houses in your area? Have you tried to sell and been told “it’s all about price, your house is so unusual that you’ll have to under-price to get a buyer?” [...]

A Bread-and-Butter Real Estate Business

Every year I make plans: to increase our sales, improve the service I give our clients, spend more time with my family, deepen my faith and maybe lose a few pounds. Realtors® can chose from many different methods to guide their business: coaching, accountability partners, or close friends and family all can play a role. In [...]

Is Your Home Seductive? – Check Your Photos

Is your home alluring, compelling, even seductive? It better be in this competitive market, because these days it’s a price war and a beauty contest when your home is listed for sale. Everyone knows that 90% of all buyers start their home search on the internet and everyone should agree that lots of great photos [...]

Are Open Houses a Good Idea?

Real estate agents have a wide range of opinions about Open Houses. Some think of them as a shady tactic to snap up unsuspecting home buyers, while others claim they couldn’t run their business without holding Open Houses for their listings. In some markets, subdivisions and neighborhoods, Open Houses are a respectable way to promote [...]

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