Marketing to Sell

Developing a Marketing to Sell Plan — I Will Help You:

• Decide when to put your home on the market.
• Establish a price based on recent comparable sales, local market conditions and your motivation to sell.
• Estimate probable net proceeds.
• Make your home more appealing to potential buyers.

Marketing to Buyers — Get the Word Out!

• Listed on Bairdwarner.com, #1 broker website in Northern Illinois with multiple photos, enhanced text descriptions, mapping, community info and school info
• Bairdwarner.com syndication to 1000s of downstream sites including Chicagotribune.com, Homefinder.com, suntimes.com
• “Just Listed” email to registered Bairdwarner.com users
• Enhanced listing on Leading Real Estate Companies of the World sit
• Enhanced listing presence on leading aggregator sites: Realtor.com, Trulia.com, Zillow.com
• Featured listing on FoxValleyRealEstate.net
• Single property website posted on Craigslist.com, EBay/kiijj.com, and Googlebase
• Professionally produced video placed on YouTube, Facebook and supporting websitee
• Facebook Fan Page with property information, photos and video
• “Just Listed” postcard to surrounding neighborhood
• Open Houses as weather and schedule permits
• Phone calls to past clients “Do You Know A Buyer?”

Marketing to Realtors — Break Through the Clutter!

• Listing in MLS with maximum number of photos (16) and interesting description
• Listing will appears on the websites of all cooperating brokers in northern Illinois
• Facebook Fan Page with property information, photos and video
• “Just Listed” E-Blast to agents who have listed or sold property in your town in past 12 months
• “Just Listed” Email with video to my personal distribution list of agents who list and sell similar properties in other communities
• Realtor Tour/caravan with catered lunch in first two weeks, home on tour every other week for duration of listing
• Presentation at BW Fox Valley sales meeting
• Regular “reverse prospecting” calls and emails to agents who have sent the MLS listing to their clients

Negotiating the Offer — Get the Best Deal!

• I will immediately present and explain all offers to you.
• You will be able to accept, reject, or counter any offer presented.
• I will explain how contingencies and release clauses work.
• I will protecting you from signing a “blank check” for unknown problems or repairs.
• I will provide you with a professional, objective point of view.

After the Offer is Accepted – Manage the Details!

• I will manage all the details to make the process as stress-free and efficient as possible.
• Stay in contact with the buyer’s agent to ensure a smooth escrow.
• Follow up on the progress of the buyer’s loan.
• Monitor all contingency removal deadlines.
• Assist you if a conflict with the buyer arises.

Finalizing and Closing the Transaction: Sold!