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How to Not Waste Money on Zillow, Trulia and Realtor.com

March 14, 2013 By 3 Comments

Every now and again the question of ROI from advertising on Zillow, Trulia, and Realtor.com makes the rounds. Yesterday my friend Jimmy Mackin posted the question in his FB group in preparation for last night’s WaterCooler show with Chris Smith. The answers were what I usually see, which is about 75% “No” with a few quiet “Yes” entries. I get the sense that too many agents [...]

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The iPad and Home Buyers: The Good, the Very Good and the Distracting

August 13, 2012 By Leave a Comment

Most people who work in real estate have heard how valuable the iPad can be. I’m quickly learning that an iPad isn’t just valuable, it’s essential. And now that sports events can be live streamed on the iPad, even the most sports-obsessed husband can go out and look at houses any day of the year. [...]

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